Brevo vs Klaviyo

Brevo and Klaviyo are both marketing options. Brevo lists 6 features across 3 platforms; Klaviyo lists 6 features across 1 platform — see the full breakdown below, sourced from each vendor's own site rather than ratings or reviews.

Side-by-side summary

ComparingBrevoKlaviyo

CategoryMarketingMarketing

Alternatives tracked32

PlatformsWeb, iOS, AndroidWeb

Pricing modelfreemiumNot yet documented

Best for Brevo

Positioned for businesses with large contact lists that want a pay-per-email pricing model, European GDPR compliance, built-in CRM, and multi-channel messaging across WhatsApp and SMS.

Best for Klaviyo

Positioned for consumer/B2C brands, especially e-commerce retailers, plus enterprise brands, restaurants, and wellness companies wanting to consolidate a fragmented marketing tech stack.

Feature comparison

Every feature listed here comes directly from each vendor's own official site.

Brevo

Email marketing campaign creation with drag-and-drop visual builder and responsive templates
Volume-based pricing based on monthly email sends with unlimited contact storage
SMS marketing and WhatsApp business broadcast campaigns
Visual marketing automation workflows with event tracking and triggers
Built-in CRM for managing contacts, pipelines, and deal stages
On-site live chat and conversation inbox for customer support

Klaviyo

Composer: AI agent that audits and generates on-brand campaigns/flows from prompts
Customer Agent: AI customer service that autonomously resolves a majority of inquiries
Omnichannel marketing (email, SMS, RCS, WhatsApp, mobile push, social)
Klaviyo Data Platform for unified customer profiles/events
Real-time marketing analytics and omnichannel attribution
Customer Hub & Helpdesk for self-service support

Pros and cons

Brevo

Pros

Email marketing campaign creation with drag-and-drop visual builder and responsive templates
Volume-based pricing based on monthly email sends with unlimited contact storage
SMS marketing and WhatsApp business broadcast campaigns
Visual marketing automation workflows with event tracking and triggers
Built-in CRM for managing contacts, pipelines, and deal stages
On-site live chat and conversation inbox for customer support

Cons

We don't publish a "cons" list for either product. No vendor's official site documents its own product's weaknesses, so there's no sourced basis for one — and we'd rather say that plainly than invent one.

Klaviyo

Pros

Composer: AI agent that audits and generates on-brand campaigns/flows from prompts
Customer Agent: AI customer service that autonomously resolves a majority of inquiries
Omnichannel marketing (email, SMS, RCS, WhatsApp, mobile push, social)
Klaviyo Data Platform for unified customer profiles/events
Real-time marketing analytics and omnichannel attribution
Customer Hub & Helpdesk for self-service support

Cons

Key differences

Brevo lists Email marketing campaign creation with drag-and-drop visual builder and responsive templates, Volume-based pricing based on monthly email sends with unlimited contact storage, SMS marketing and WhatsApp business broadcast campaigns, Visual marketing automation workflows with event tracking and triggers, Built-in CRM for managing contacts, pipelines, and deal stages, On-site live chat and conversation inbox for customer support that Klaviyo doesn't list.
Klaviyo lists Composer: AI agent that audits and generates on-brand campaigns/flows from prompts, Customer Agent: AI customer service that autonomously resolves a majority of inquiries, Omnichannel marketing (email, SMS, RCS, WhatsApp, mobile push, social), Klaviyo Data Platform for unified customer profiles/events, Real-time marketing analytics and omnichannel attribution, Customer Hub & Helpdesk for self-service support that Brevo doesn't list.
Brevo supports iOS, Android, which Klaviyo doesn't list.

Choose Brevo if…

Choose Brevo if this fits: Positioned for businesses with large contact lists that want a pay-per-email pricing model, European GDPR compliance, built-in CRM, and multi-channel messaging across WhatsApp and SMS.

Visit Brevo

Choose Klaviyo if…

Choose Klaviyo if this fits: Positioned for consumer/B2C brands, especially e-commerce retailers, plus enterprise brands, restaurants, and wellness companies wanting to consolidate a fragmented marketing tech stack.

Visit Klaviyo

Facts on this page are sourced from each vendor's official site (linked below), not from ratings or reviews. Products change — verify anything that matters to your decision directly on the vendor's own site before switching. See our Disclaimer and Sources Policy.