Brevo vs Mailchimp

Brevo and Mailchimp are both marketing options. Brevo lists 6 features across 3 platforms; Mailchimp lists 6 features across 3 platforms — see the full breakdown below, sourced from each vendor's own site rather than ratings or reviews.

Side-by-side summary

ComparingBrevoMailchimp

CategoryMarketingMarketing

Alternatives tracked32

PlatformsWeb, iOS, AndroidWeb, iOS, Android

Pricing modelfreemiumNot yet documented

Best for Brevo

Positioned for businesses with large contact lists that want a pay-per-email pricing model, European GDPR compliance, built-in CRM, and multi-channel messaging across WhatsApp and SMS.

Best for Mailchimp

Positioned for small to mid-sized businesses (retail/e-commerce, hospitality, nonprofits, professional services, content creators) who want an easy-to-use email/SMS marketing tool without needing extensive marketing experience.

Feature comparison

Every feature listed here comes directly from each vendor's own official site.

Brevo

Email marketing campaign creation with drag-and-drop visual builder and responsive templates
Volume-based pricing based on monthly email sends with unlimited contact storage
SMS marketing and WhatsApp business broadcast campaigns
Visual marketing automation workflows with event tracking and triggers
Built-in CRM for managing contacts, pipelines, and deal stages
On-site live chat and conversation inbox for customer support

Mailchimp

Drag-and-drop email builder with 300+ templates and AI content generation
Integrated SMS marketing campaigns
Always-on marketing automations (welcome sequences, customer journeys)
Analytics dashboards for opens, clicks, and engagement
Audience segmentation and personalization
300+ native integrations (Shopify, WooCommerce, Stripe, Salesforce, Zapier)

Pros and cons

Brevo

Pros

Email marketing campaign creation with drag-and-drop visual builder and responsive templates
Volume-based pricing based on monthly email sends with unlimited contact storage
SMS marketing and WhatsApp business broadcast campaigns
Visual marketing automation workflows with event tracking and triggers
Built-in CRM for managing contacts, pipelines, and deal stages
On-site live chat and conversation inbox for customer support

Cons

We don't publish a "cons" list for either product. No vendor's official site documents its own product's weaknesses, so there's no sourced basis for one — and we'd rather say that plainly than invent one.

Mailchimp

Pros

Drag-and-drop email builder with 300+ templates and AI content generation
Integrated SMS marketing campaigns
Always-on marketing automations (welcome sequences, customer journeys)
Analytics dashboards for opens, clicks, and engagement
Audience segmentation and personalization
300+ native integrations (Shopify, WooCommerce, Stripe, Salesforce, Zapier)

Cons

Key differences

Brevo lists Email marketing campaign creation with drag-and-drop visual builder and responsive templates, Volume-based pricing based on monthly email sends with unlimited contact storage, SMS marketing and WhatsApp business broadcast campaigns, Visual marketing automation workflows with event tracking and triggers, Built-in CRM for managing contacts, pipelines, and deal stages, On-site live chat and conversation inbox for customer support that Mailchimp doesn't list.
Mailchimp lists Drag-and-drop email builder with 300+ templates and AI content generation, Integrated SMS marketing campaigns, Always-on marketing automations (welcome sequences, customer journeys), Analytics dashboards for opens, clicks, and engagement, Audience segmentation and personalization, 300+ native integrations (Shopify, WooCommerce, Stripe, Salesforce, Zapier) that Brevo doesn't list.

Choose Brevo if…

Choose Brevo if this fits: Positioned for businesses with large contact lists that want a pay-per-email pricing model, European GDPR compliance, built-in CRM, and multi-channel messaging across WhatsApp and SMS.

Visit Brevo

Choose Mailchimp if…

Choose Mailchimp if this fits: Positioned for small to mid-sized businesses (retail/e-commerce, hospitality, nonprofits, professional services, content creators) who want an easy-to-use email/SMS marketing tool without needing extensive marketing experience.

Visit Mailchimp

Facts on this page are sourced from each vendor's official site (linked below), not from ratings or reviews. Products change — verify anything that matters to your decision directly on the vendor's own site before switching. See our Disclaimer and Sources Policy.