Constant Contact vs Sprout Social

Constant Contact and Sprout Social are both marketing options. Constant Contact lists 6 features across 3 platforms; Sprout Social lists 6 features across 3 platforms — see the full breakdown below, sourced from each vendor's own site rather than ratings or reviews.

Side-by-side summary

ComparingConstant ContactSprout Social

CategoryMarketingMarketing

Alternatives tracked42

PlatformsWeb, iOS, AndroidWeb, iOS, Android

Pricing modelpaidpaid

Best for Constant Contact

Positioned for small businesses, nonprofits, and local service providers that want an easy-to-use platform for email and SMS marketing, event promotion, and sign-up forms with accessible phone support.

Best for Sprout Social

Positioned for teams of varying sizes — from small teams on the Standard plan to enterprises with cross-functional workflows on Advanced/Enterprise plans — plus agencies and industries like travel, retail, and higher education.

Feature comparison

Every feature listed here comes directly from each vendor's own official site.

Constant Contact

Automated email sends for events like welcomes, birthdays, and re-sends to non-openers
SMS marketing with automated VIP alerts, abandoned-cart reminders, and event updates
Custom automation paths with branching and triggered actions
Website sign-up forms, pop-ups, and lead-generation landing pages
Event registration management, ticketing, and invitation tracking
Integrations with popular CRMs and e-commerce platforms to sync contacts and orders

Sprout Social

Real-time social intelligence for engagement spikes and conversation trends
AI-powered inbox (Trellis) with automated summaries and prioritization
Publishing and scheduling informed by live performance signals
Social listening and analytics for narrative/engagement tracking
Influencer marketing (creator identification/activation via audience data)
Employee advocacy for brand-aligned employee content sharing

Pros and cons

Constant Contact

Pros

Automated email sends for events like welcomes, birthdays, and re-sends to non-openers
SMS marketing with automated VIP alerts, abandoned-cart reminders, and event updates
Custom automation paths with branching and triggered actions
Website sign-up forms, pop-ups, and lead-generation landing pages
Event registration management, ticketing, and invitation tracking
Integrations with popular CRMs and e-commerce platforms to sync contacts and orders

Cons

We don't publish a "cons" list for either product. No vendor's official site documents its own product's weaknesses, so there's no sourced basis for one — and we'd rather say that plainly than invent one.

Sprout Social

Pros

Real-time social intelligence for engagement spikes and conversation trends
AI-powered inbox (Trellis) with automated summaries and prioritization
Publishing and scheduling informed by live performance signals
Social listening and analytics for narrative/engagement tracking
Influencer marketing (creator identification/activation via audience data)
Employee advocacy for brand-aligned employee content sharing

Cons

Key differences

Constant Contact lists Automated email sends for events like welcomes, birthdays, and re-sends to non-openers, SMS marketing with automated VIP alerts, abandoned-cart reminders, and event updates, Custom automation paths with branching and triggered actions, Website sign-up forms, pop-ups, and lead-generation landing pages, Event registration management, ticketing, and invitation tracking, Integrations with popular CRMs and e-commerce platforms to sync contacts and orders that Sprout Social doesn't list.
Sprout Social lists Real-time social intelligence for engagement spikes and conversation trends, AI-powered inbox (Trellis) with automated summaries and prioritization, Publishing and scheduling informed by live performance signals, Social listening and analytics for narrative/engagement tracking, Influencer marketing (creator identification/activation via audience data), Employee advocacy for brand-aligned employee content sharing that Constant Contact doesn't list.

Choose Constant Contact if…

Choose Constant Contact if this fits: Positioned for small businesses, nonprofits, and local service providers that want an easy-to-use platform for email and SMS marketing, event promotion, and sign-up forms with accessible phone support.

Visit Constant Contact

This is an affiliate link. See our Affiliate Disclosure.

Choose Sprout Social if…

Choose Sprout Social if this fits: Positioned for teams of varying sizes — from small teams on the Standard plan to enterprises with cross-functional workflows on Advanced/Enterprise plans — plus agencies and industries like travel, retail, and higher education.

Visit Sprout Social

Explore the Sprout Social alternatives decision guide

Facts on this page are sourced from each vendor's official site (linked below), not from ratings or reviews. Products change — verify anything that matters to your decision directly on the vendor's own site before switching. See our Disclaimer and Sources Policy.